2021
Overview
I designed the onboarding for My Wellness Journey, a wellness app that helps users adopt healthier lifestyles by tracking their exercise, dietary intake, medication, and sleep patterns. The onboarding focuses on personalization, ease of use, and motivating users to set and achieve their wellness goals.
Results
It was internally recognized as a key enabler for adopting AI-driven wellness insights.
During the beta phase, it received positive feedback for its user-centric approach and seamless functionality.
However, the app was not deployed to public users due to unresolved technical and privacy concerns.
Research
Key Challenges
Why does this happen?
Several factors contribute to the challenges faced by millennials and Gen Z in maintaining healthy lifestyles:
Changing Societal Norms: Shifts in societal norms and values, such as the increasing importance placed on career advancement and productivity, have led to busier lifestyles. This leaves less time for individuals to prioritize their health and well-being.
Technology and Digital Distractions: The proliferation of technology and digital devices has led to constant connectivity and distractions. Millennials and Gen Z are often immersed in social media, entertainment, and online activities, which can detract from focusing on healthy habits.
Economic Pressures: Economic factors, such as high living costs and student debt, can create financial strain for millennials and Gen Z. This may limit their ability to afford healthy food options, gym memberships, or healthcare services.
Social Influences: Peers, social media influencers, and societal pressures can influence lifestyle choices and behaviors. Unrealistic body standards promoted on social media platforms, for example, may contribute to unhealthy dieting habits or excessive exercise routines.
Mental Health Concerns: Millennials and Gen Z are increasingly reporting mental health issues such as stress, anxiety, and depression. These conditions can impact motivation, energy levels, and self-care practices, making it more challenging to prioritize physical health.
Target Users
Following the collection of research findings, I proceeded with analyzing the data to identify patterns among various user types. This process enabled me to develop personas that deeply aligned with the users' needs, aspirations, challenges, and driving factors.
Gathered 3 personas based on survey responses:
Primary persona accounting 47% of respondents
A tech-savvy, ambitious, and sociable. They enjoy exploring new apps and digital platforms that enhance their productivity and lifestyle. They value authenticity and gravitates towards brands that resonate with her Filipino heritage and culture. Despite their hectic schedule, they prioritizes their health and seeks practical solutions that fit into her daily routine.
Secondary Persona accounting for 33% of responses
Miguel is adaptable and socially conscious, with a laid-back demeanor that belies his energetic nature. He values authenticity and gravitates towards genuine connections and experiences. Despite his busy schedule, Miguel approaches life with a sense of optimism and curiosity, always eager to learn and grow.
Tertiary Persona accounting for 20% of responses
A creative, independent, and mindful, with a passion for design and a commitment to holistic well-being. They values authenticity and seeks tools that align with their creative spirit and lifestyle. Despite the challenges of freelance work, they approach life with resilience and optimism, finding inspiration in both their professional and personal pursuits.
Visual Design
Onboarding and Symptom Checker
Receive prompt and precise health evaluations. Benefit from tailored suggestions and reassurance through AI-driven symptom analysis. Upon onboarding, the system will assess your health status promptly to offer appropriate recommendations.
This approach is useful because it provides quick and accurate health assessments, personalized recommendations, and peace of mind through AI-powered symptom analysis. By analyzing your health status during onboarding, the system can offer tailored recommendations promptly, helping you address health concerns efficiently and prevent future complications.
Why is this beneficial?
Efficiency: Quick assessments help address health concerns promptly, saving time and preventing complications.
Accuracy: AI-powered analysis ensures reliable, data-driven health insights.
Personalization: Tailored recommendations meet individual needs for effective advice.
Reassurance: Health analysis and guidance ease anxiety and empower users.
Proactive Care: Early detection enables preventive actions to maintain well-being.
Assessment
Access customized recommendations that are meticulously crafted through AI analysis, specifically tailored to align with your individual health profile. This personalized approach ensures that the recommendations provided are finely tuned to address your specific health needs and concerns, optimizing the effectiveness of your healthcare journey.
This approach is useful because it provides quick and accurate health assessments, personalized recommendations, and peace of mind through AI-powered symptom analysis. By analyzing your health status during onboarding, the system can offer tailored recommendations promptly, helping you address health concerns efficiently and prevent future complications.
Key Takeaways
Quick and accurate AI-powered health assessments save time, provide reliable insights, and offer personalized advice tailored to individual needs. They empower users by reducing anxiety and encouraging proactive care, helping prevent health issues and promoting overall well-being.
Certain design decisions, processes, and screens are not publicly accessible. If you're interested in reviewing the complete case study, please feel free to reach out to me via email